3 Reasons Why: Voice & SMS marketing still wins!

From Facebook ads, Instagram hashtags to EDMs, there are so many mediums and tools to choose from, that it’s easy for any new marketer or small business owner to get confused over the best way to reach out.

Although social media is the most prolific form of brand awareness, it lacks the granular personalization, with most campaigns having a one-size-fits-all template. On the other hand, SMS and Voice marketing, being the tried and tested form of comms for decades, have stepped up with creative tool-kits and new-gen features. Here are three reasons why you should consider SMS & Voice in your marketing mix.

1.  So simple, the intern could operate it!

There’s a reason why Voice and SMS has stood the test of time and technology – it’s easy to design, optimize and execute. Also, it is completely automated once you have the logic in place. We have seen campaigns launched in 15 minutes flat and run for days flawlessly.

Unlike social media where you need hire a “professional” to design a creative for a banner ad, all you need for an SMS campaign is a short, snappy message for your customers. Plus, you don’t need 3 sign offs to get the campaign rolling.

Platforms these days are designed to fetch information from your core database intuitively leaving you with more time for the other important aspects of your business.

2.  More bang for your buck!

You’re on a budget, you’re operating lean and have to allocate ad spend prudently. We’ve been there! Voice and SMS marketing campaigns are a cheap and effective form of communication. The average Click Through Rate (CTR) for links in SMS are 19% compared to only 3.2% on emails.

This is not to say that marketers should only rely on SMS/Voice. Of course, email, banner ads, and activation points will be part of your communication arsenal. But for more small and medium businesses SMS & Voice campaigns yield the highest ROI (Return on Investment). In the last two decades network connectivity has reached remote parts of the world. Even if your customer’s data connection doesn’t hold up, texts still get delivered.

3.  Its Touch-Point Specific.

During the life cycle of a consumer brands need to communicate constantly and quickly. Imagine if a customer calls in to your contact center and due to long queues, the caller hung up and couldn’t reach an agent. Unfortunately the biggest brands are guilty of keeping a customer on waiting.

Imagine if you could follow up, right then and there, with a short text that apologizes to the customer, explaining the situation, leaving a link to a self-serve menu. Not only will this small gesture of empathy gain you a huge plus with the customer, but it also gives you the opportunity to re-connect later.

Marketing isn’t all about templated graphic emails, webinars and flashy websites. Sometimes the little things go a long way.

Here at Pulse, we are obsessed with how you can serve your customers better. We spend all day coming up with creative campaign strategies that guarantee a smile on your customers face! Drop us a line, and we will be happy to help.

Here at Pulse, we are obsessed with how you can serve your customers better. We spend all day coming up with creative campaign strategies that guarantee a smile on your customers face! Drop us a line at [email protected] and we will be happy to get you started with a custom campaign.